
Mobile Billboards are a segment of the “Outdoor” or “Out of Home” advertising category, and are proven to influence the brand choices made by consumers who are ready to “buy” and build brand awareness among consumers who may buy in the future. Our mobile billboards are focused on strategic high-traffic zones and hard-to-hit locations that target the specific demographics that our customers are trying to influence. The ads on our vehicles impact consumers and their decisions because our “active” form of advertising intercepts them during the course of their daily lives, when and where they are making buying decisions. MMP will help influence customers during their morning commute, lunch hour, on their way home, throughout their evening activities, and all of the times in between. Motion Media Partner’s mobile billboard ads will help increase brand awareness, message retention and sales with repeated and targeted exposure at the right times. Studies show mobile billboards have a 97% recall rate. Combine the high recall rate with the visibility factor of our lighted and rotating billboards and you have a very effective means of getting your message seen and a strong reason to advertise with us.
Emerging media formats, such as mobile billboards, should be combined with the more traditional forms of advertising, cost-effectively reaching consumers and adding a new, extremely visible dimension to an advertising campaign. Our mobile billboards offer advertisers the greatest value for their advertising dollars, with mobile billboards having the lowest CPM (cost per thousands) compared to other more traditional forms of advertising. Today, consumers are exposed to a growing number of advertising and promotional messages and using DVR technology (TiVo), Satellite Radio and the Internet. Our mobile billboards cut through the daily clutter in our lives, strategically deliver our customers’ message, and cannot be tune-out, turned-off, or thrown away. Our unique medium creates a buzz and enables you to stand out from your competition.